{"id":3498,"date":"2024-03-15T10:44:28","date_gmt":"2024-03-15T09:44:28","guid":{"rendered":"https:\/\/www.wearefactory.it\/?page_id=3498"},"modified":"2024-04-22T18:42:02","modified_gmt":"2024-04-22T16:42:02","slug":"copysteria","status":"publish","type":"page","link":"https:\/\/www.wearefactory.it\/it\/copysteria\/","title":{"rendered":"Copysteria"},"content":{"rendered":"\n\t\t<div id=\"fws_6a8feaaaa38a5\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<!-- START Copysteria a Podcast by Factory REVOLUTION SLIDER 6.7.40 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_178_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:#000000;padding:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_178_1\" class=\"rs-respect-topbar\" style=\"\" data-version=\"6.7.40\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-416\" data-title=\"Slide\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.wearefactory.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"Slide\" title=\"Copysteria\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.wearefactory.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\t\t\t\t\t\t--><rs-zone id=\"rrzt_416\" class=\"rev_row_zone_top\" style=\"z-index: 8;\"><!--\n\n\t\t\t\t\t\t\t\t--><rs-row\n\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-9\" \n\t\t\t\t\t\t\t\t\tdata-type=\"row\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;cursor:none;\"\n\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t--><rs-column\n\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-27\" \n\t\t\t\t\t\t\t\t\t\tdata-type=\"column\"\n\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\t\tdata-column=\"w:100%;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;width:100%;\"\n\t\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-30\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,9,6,4;l:0,11,8,6;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;h:50px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t\t\t\t> \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\t\t\t\t\t\t\t\t\t--><\/rs-column><!--\n\t\t\t\t\t\t\t\t--><\/rs-row><!--\n\t\t\t\t\t\t\t--><\/rs-zone><!--\n\t\t\t\t\t\t--><rs-zone id=\"rrzm_416\" class=\"rev_row_zone_middle\" style=\"z-index: 7;\"><!--\n\n\t\t\t\t\t\t\t\t--><rs-row\n\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-3\" \n\t\t\t\t\t\t\t\t\tdata-type=\"row\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,41px,31px,19px;yo:50px,41px,31px,19px;\"\n\t\t\t\t\t\t\t\t\tdata-text=\"s:20,16,12,7;l:0,20,15,9;\"\n\t\t\t\t\t\t\t\t\tdata-cbreak=\"3\"\n\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\tdata-margin=\"t:100,0,0,0;r:50,20,20,20;b:70,0,0,0;l:50,20,20,20;\"\n\t\t\t\t\t\t\t\t\tdata-border=\"bor:50px,50px,50px,50px;\"\n\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;background-color:#151515;cursor:none;\"\n\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t--><rs-column\n\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-7\" \n\t\t\t\t\t\t\t\t\t\tdata-type=\"column\"\n\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\t\tdata-column=\"w:50%;\"\n\t\t\t\t\t\t\t\t\t\tdata-margin=\"b:100,100,100,50;\"\n\t\t\t\t\t\t\t\t\t\tdata-padding=\"t:20,20,10,20;r:0,0,0,20;b:20,20,10,20;l:20,20,10,20;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:7;width:100%;\"\n\t\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-0\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,9,6,4;l:0,11,8,6;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;h:520px,480px,450px,200px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-border=\"bor:50px,50px,50px,50px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t\t\t\t><rs-bg-elem style=\"background: url('\/\/www.wearefactory.it\/wp-content\/uploads\/2024\/03\/copysteria-wearefactory-podcast.jpg') no-repeat center center; background-size: cover;\"><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\t\t\t\t\t\t\t\t\t--><\/rs-column><!--\n\n\t\t\t\t\t\t\t\t\t--><rs-column\n\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-8\" \n\t\t\t\t\t\t\t\t\t\tdata-type=\"column\"\n\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\t\tdata-column=\"w:50%;\"\n\t\t\t\t\t\t\t\t\t\tdata-margin=\"b:100,100,100,50;\"\n\t\t\t\t\t\t\t\t\t\tdata-padding=\"t:40,40,30,0;r:40,40,30,20;b:40,40,30,20;l:40,40,30,20;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;width:100%;\"\n\t\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t\t--><h3\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-4\" \n\t\t\t\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:35,30,25,25;l:40,35,30,30;fw:600;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:10;font-family:'Poppins';\"\n\t\t\t\t\t\t\t\t\t\t>1. Cos'\u00e8 il copywriting e cos'\u00e8 Copysteria \n\t\t\t\t\t\t\t\t\t\t<\/h3><!--\n\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-10\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,23px,17px,13px;yo:50px,23px,17px,13px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,9,6,4;c:both;l:0,11,8,6;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-flcr=\"c:both;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;h:10px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:9;\"\n\t\t\t\t\t\t\t\t\t\t> \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-17\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,18,16,16;l:25,23,20,20;fw:300;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:480px,223px,169px,100%;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:8;font-family:'Poppins';\"\n\t\t\t\t\t\t\t\t\t\t>Il Podcast targato WeAreFactory \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-18\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,23px,17px,13px;yo:50px,23px,17px,13px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,9,6,4;c:both;l:0,11,8,6;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-flcr=\"c:both;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;h:30px,25px,25px,20px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:7;\"\n\t\t\t\t\t\t\t\t\t\t> \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-416-layer-5\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\t\t\t\tdata-color=\"rgba(255, 255, 255, 0.65)\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:15;fw:300;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-margin=\"b:10,5,10,6;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-padding=\"b:10,5,4,10;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;font-family:'Poppins';\"\n\t\t\t\t\t\t\t\t\t\t>Prima puntata del podcast che tutto il mondo della comunicazione aspettava. O forse no, ne stava aspettando un altro ma gi\u00e0 che c\u2019\u00e8 dar\u00e0 un\u2019occhiata pure a questo.<br \/>\nPresentiamo il progetto, gli speaker e il bellissimo regista.<br \/>\nE iniziamo a parlare di questo oggetto misterioso chiamato \u201ccopywriting\u201d. Le basi. For dummies tranquilli.<br \/>\nCon accattivante giochino finale. <br \/>\nUna produzione WeAreFactory. \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\t\t\t\t\t\t\t\t\t--><\/rs-column><!--\n\t\t\t\t\t\t\t\t--><\/rs-row><!--\n\t\t\t\t\t\t\t--><\/rs-zone><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-449\" data-title=\"Slide\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.wearefactory.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"Slide\" title=\"Copysteria\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.wearefactory.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\t\t\t\t\t\t--><rs-zone id=\"rrzt_449\" class=\"rev_row_zone_top\" style=\"z-index: 8;\"><!--\n\n\t\t\t\t\t\t\t\t--><rs-row\n\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-9\" \n\t\t\t\t\t\t\t\t\tdata-type=\"row\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;cursor:none;\"\n\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t--><rs-column\n\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-27\" \n\t\t\t\t\t\t\t\t\t\tdata-type=\"column\"\n\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\t\tdata-column=\"w:100%;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;width:100%;\"\n\t\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-30\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,9,6,4;l:0,11,8,6;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;h:50px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t\t\t\t> \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\t\t\t\t\t\t\t\t\t--><\/rs-column><!--\n\t\t\t\t\t\t\t\t--><\/rs-row><!--\n\t\t\t\t\t\t\t--><\/rs-zone><!--\n\t\t\t\t\t\t--><rs-zone id=\"rrzm_449\" class=\"rev_row_zone_middle\" style=\"z-index: 7;\"><!--\n\n\t\t\t\t\t\t\t\t--><rs-row\n\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-3\" \n\t\t\t\t\t\t\t\t\tdata-type=\"row\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,41px,31px,19px;yo:50px,41px,31px,19px;\"\n\t\t\t\t\t\t\t\t\tdata-text=\"s:20,16,12,7;l:0,20,15,9;\"\n\t\t\t\t\t\t\t\t\tdata-cbreak=\"3\"\n\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\tdata-margin=\"t:100,0,0,0;r:50,20,20,20;b:70,0,0,0;l:50,20,20,20;\"\n\t\t\t\t\t\t\t\t\tdata-border=\"bor:50px,50px,50px,50px;\"\n\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;background-color:#151515;cursor:none;\"\n\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t--><rs-column\n\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-7\" \n\t\t\t\t\t\t\t\t\t\tdata-type=\"column\"\n\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\t\tdata-column=\"w:50%;\"\n\t\t\t\t\t\t\t\t\t\tdata-margin=\"b:100,100,100,50;\"\n\t\t\t\t\t\t\t\t\t\tdata-padding=\"t:20,20,10,20;r:0,0,0,20;b:20,20,10,20;l:20,20,10,20;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:7;width:100%;\"\n\t\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-0\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,9,6,4;l:0,11,8,6;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;h:520px,480px,450px,200px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-border=\"bor:50px,50px,50px,50px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t\t\t\t><rs-bg-elem style=\"background: url('\/\/www.wearefactory.it\/wp-content\/uploads\/2024\/04\/copysteria-puntata-2-wearefactory-e1713799745656.jpg') no-repeat center center; background-size: cover;\"><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\t\t\t\t\t\t\t\t\t--><\/rs-column><!--\n\n\t\t\t\t\t\t\t\t\t--><rs-column\n\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-8\" \n\t\t\t\t\t\t\t\t\t\tdata-type=\"column\"\n\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\t\tdata-column=\"w:50%;\"\n\t\t\t\t\t\t\t\t\t\tdata-margin=\"b:100,100,100,50;\"\n\t\t\t\t\t\t\t\t\t\tdata-padding=\"t:40,40,30,0;r:40,40,30,20;b:40,40,30,20;l:40,40,30,20;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;width:100%;\"\n\t\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t\t--><h3\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-4\" \n\t\t\t\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:35,30,25,25;l:40,35,30,30;fw:600;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:10;font-family:'Poppins';\"\n\t\t\t\t\t\t\t\t\t\t>2. Mr. TOV, I presume \n\t\t\t\t\t\t\t\t\t\t<\/h3><!--\n\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-10\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,23px,17px,13px;yo:50px,23px,17px,13px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,9,6,4;c:both;l:0,11,8,6;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-flcr=\"c:both;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;h:10px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:9;\"\n\t\t\t\t\t\t\t\t\t\t> \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-17\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,18,16,16;l:25,23,20,20;fw:300;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:480px,223px,169px,100%;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:8;font-family:'Poppins';\"\n\t\t\t\t\t\t\t\t\t\t>Il Podcast targato WeAreFactory \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-18\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,23px,17px,13px;yo:50px,23px,17px,13px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,9,6,4;c:both;l:0,11,8,6;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-flcr=\"c:both;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;h:30px,25px,25px,20px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:7;\"\n\t\t\t\t\t\t\t\t\t\t> \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-449-layer-5\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\t\t\t\tdata-color=\"rgba(255, 255, 255, 0.65)\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:15;fw:300;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-margin=\"b:10,5,10,6;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-padding=\"b:10,5,4,10;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;font-family:'Poppins';\"\n\t\t\t\t\t\t\t\t\t\t>Oggi parliamo di TOV: di cosa si tratta, come nasce, come cresce, come corre. Soprattutto come lo indossi.<br \/>\nCol nostro solito giochino finale (un po' pi\u00f9 difficile della scorsa puntata, suvvia).<br \/>\n<br \/>\n(SPOILER: anche se non sai cos'\u00e8, scoprirai che \u00e8 qualcosa che stai gi\u00e0 utilizzando).<br \/>\n<br \/>\nUna produzione WeAreFactory. \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\t\t\t\t\t\t\t\t\t--><\/rs-column><!--\n\t\t\t\t\t\t\t\t--><\/rs-row><!--\n\t\t\t\t\t\t\t--><\/rs-zone><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<rs-static-layers><!--\n\t\t\t\t\t\t--><rs-zone id=\"rrzt_170\" class=\"rev_row_zone_top\" style=\"z-index: 7;\"><!--\n\n\t\t\t\t\t\t\t\t--><rs-row\n\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-170-layer-36\" \n\t\t\t\t\t\t\t\t\tclass=\"rs-layer-static\"\n\t\t\t\t\t\t\t\t\tdata-type=\"row\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\tdata-onslides=\"s:1;\"\n\t\t\t\t\t\t\t\t\tdata-margin=\"t:20,20,20,10;r:50,20,20,20;l:50,20,20,20;\"\n\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t--><rs-column\n\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-170-layer-37\" \n\t\t\t\t\t\t\t\t\t\tclass=\"rs-layer-static\"\n\t\t\t\t\t\t\t\t\t\tdata-type=\"column\"\n\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\t\tdata-text=\"a:center;\"\n\t\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\t\tdata-onslides=\"s:1;\"\n\t\t\t\t\t\t\t\t\t\tdata-column=\"w:100%;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;width:100%;\"\n\t\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-170-layer-13\" \n\t\t\t\t\t\t\t\t\t\t\tclass=\"rs-layer-static\"\n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"x:r;xo:150px,69px,52px,41px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,9,6,4;l:0,11,8,6;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"w:218,80px,128px,178px;h:131,50px,85px,106px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-onslides=\"s:1;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-disp=\"inline-block\"\n\t\t\t\t\t\t\t\t\t\t\tdata-margin=\"r:5,5,5,3;l:5,5,5,3;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-border=\"bos:solid;boc:#151515;bow:5px,5px,5px,5px;bor:50px,50px,50px,50px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;display:inline-block;\"\n\t\t\t\t\t\t\t\t\t\t><rs-bg-elem style=\"background: url('\/\/www.wearefactory.it\/wp-content\/uploads\/2024\/03\/Copysteria_Logo-02.png') no-repeat center center; background-size: cover;\"><\/rs-bg-elem>\n \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\t\t\t\t\t\t\t\t\t--><\/rs-column><!--\n\t\t\t\t\t\t\t\t--><\/rs-row><!--\n\t\t\t\t\t\t\t--><\/rs-zone><!--\n\t\t\t\t\t\t--><rs-zone id=\"rrzb_170\" class=\"rev_row_zone_bottom\" style=\"z-index: 5;\"><!--\n\n\t\t\t\t\t\t\t\t--><rs-row\n\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-170-layer-43\" \n\t\t\t\t\t\t\t\t\tclass=\"rs-layer-static\"\n\t\t\t\t\t\t\t\t\tdata-type=\"row\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\tdata-onslides=\"s:1;\"\n\t\t\t\t\t\t\t\t\tdata-margin=\"t:50,50,50,10;\"\n\t\t\t\t\t\t\t\t\tdata-padding=\"t:50,50,50,0;r:10;b:10;l:10;\"\n\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t--><rs-column\n\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-170-layer-44\" \n\t\t\t\t\t\t\t\t\t\tclass=\"rs-layer-static\"\n\t\t\t\t\t\t\t\t\t\tdata-type=\"column\"\n\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\t\tdata-text=\"a:center;\"\n\t\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\t\tdata-onslides=\"s:1;\"\n\t\t\t\t\t\t\t\t\t\tdata-column=\"w:100%;a:middle;\"\n\t\t\t\t\t\t\t\t\t\tdata-padding=\"t:10,10,10,0;r:10;b:10;l:10;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;width:100%;\"\n\t\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-178-slide-170-layer-28\" \n\t\t\t\t\t\t\t\t\t\t\tclass=\"rs-layer rev-btn rs-layer-static\"\n\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/episode\/1bpOhUMFzM8ECeb9NxzyaL\" target=\"_self\"\n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"button\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:26,20,17,18;l:40,52,45,49;fw:500;a:center;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-dim=\"minh:0px,none,none,none;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-onslides=\"s:1;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-disp=\"inline-block\"\n\t\t\t\t\t\t\t\t\t\t\tdata-padding=\"t:10,0,0,0;r:25,35,31,35;b:10,0,0,0;l:25,35,31,35;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-border=\"bor:50px,50px,50px,50px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"x:0,0px,0px,0px;y:0,0px,0px,0px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_1=\"x:0,0px,0px,0px;y:0,0px,0px,0px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_hover=\"bgc:#1db954;bor:50px,50px,50px,50px;bri:120%;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:6;background-color:#1db954;font-family:'Roboto';display:inline-block;\"\n\t\t\t\t\t\t\t\t\t\t>Play Now <i class=\"fa-spotify\"><\/i> \n\t\t\t\t\t\t\t\t\t\t<\/a><!--\n\t\t\t\t\t\t\t\t\t--><\/rs-column><!--\n\t\t\t\t\t\t\t\t--><\/rs-row><!--\n\t\t\t\t\t\t\t--><\/rs-zone><!--\n\t\t\t\t\t--><\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_178_1',rl:[1240,1024,778,480],el:[1080,800,700,1000],gw:[2200,1024,778,620],gh:[1080,800,700,1000],type:'carousel',justify:'',layout:'fullscreen',offsetContainer:'#masthead',offset:'',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider1781\"]!==undefined) {window.RS_MODULES.modules[\"revslider1781\"].once = false;window.revapi178 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"1. Cos'\u00e8 il copywriting e cos'\u00e8 Copysteria Il Podcast targato WeAreFactory Prima puntata del podcast che tutto il mondo della comunicazione aspettava. O forse no, ne stava aspettando un altro...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3498","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copysteria - We Are Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wearefactory.it\/it\/copysteria\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copysteria - We Are Factory\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wearefactory.it\/it\/copysteria\/\" \/>\n<meta property=\"og:site_name\" content=\"We Are Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearefactoryagency\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-22T16:42:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wearefactory.it\/copysteria\/\",\"url\":\"https:\/\/www.wearefactory.it\/copysteria\/\",\"name\":\"Copysteria - 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